• Website Makeover Emma Reid Design
  • Hand Drawn Typography Design
  • Hand Drawn Typography Design
  • Hand Drawn Typography Design
  • Hand Drawn Typography Design
  • Hand Drawn Typography Design
Australasian Catalogue Awards


I haven’t worked at Generic Publications for some months now, but a few weeks ago the Australian Catalogue Design awards were held in Melbourne and a few of my catalogues from my GP days were finalists. No winners, but it’s always lovely to be though of! My catalogues were finalists in Sports & Fitness and […] Read more…

The Typefaces

The Cutest Alphabet Ever!

You know when someone does something you think is so clever and awesome you just want to tell the whole world about it? Shout it from the rooftops? Yeah? That’s how I felt the moment I saw The Typefaces. “Inspired by letterpress printing and childlike observations, The Typefaces are simply faces in type. They were born […] Read more…

Hand Drawn Typography Design

New Job, New Adventures

Isn’t it amazing how quickly life can change? Perhaps the best feeling is when you’ve been working hard to get something or somewhere and it finally happens for you. Three weeks ago I started working at Fresco Creative in Surry Hills. After five years of creating advertising for the same national retail brand, this new […] Read more…

Website Makeover Emma Reid Design

Website Makeover

Does Emma Reid Design look a bit different to the last time you visited? It should! I’ve given the site a makeover; new theme with a better layout and more focus on images. There’s a fresh new colour scheme, and this nifty new sidebar with a picture of me and a widget showing you my […] Read more…

Business Card Design Fitness

Precision Conditioning Branding

Client: Joel Muddle Brief: Branding design and production of a business card for a “Mobile Remedial therapist, Deep Tissue, Sports Massage, Personal Training, Strength and Conditioning” business. Approach: Developed a simple, strong typographic treatment for the business name. Created an illustration which demonstrates the type of services offered by the business. Visit Precision Conditioning. Read more…

Valentines Typography Design


Hello! Even if you’re not a fan of Valentine’s Day, you can’t argue that telling someone how much you love and care about them is a wonderful thing to do. This year in particular I’m feeling the love, and I wanted to use my skills to help everyone else feel and share the love too. […] Read more…

Retail Catalogue Print Design

It’s All About Giving – Christmas Campaign 2014

CLIENT: Generic Publications – Harvey Norman Australia JOB NAME: “It’s All About Giving This Christmas” Electrical (24 page) and Technology (40 page) Catalogues, and supporting Campaign. DATE: December 2014 DESCRIPTION: Harvey Norman took a new approach to their christmas campaign this year. Moving away from their usual hard-sell, classically christmas based design, this years campaign introduced flat-lay […] Read more…

HeartKids Thank You Certificate


A couple of months back I was honoured to help out a wonderful friend named Ashlee with some design work for a fundraiser she was hosting to raise money for HeartKids. HeartKids support children with heart disease and their families. Working with health professionals, Heartkids also fund life-saving research, advocate and inform. For more information, see heartkids.org.au Ashlee’s heart-child […] Read more…

Baby Shower Design Typography

Baby Shower

I’M GOING TO BE AN AUNTY! Yes, very soon, my beautiful sister is going to give birth to a baby girl (who I’m hoping she names Ariana, after Dumbledore’s sister in Harry Potter). A few weeks back her best friend Jess and I threw a baby shower for her. This is the invitation and guest […] Read more…

Illustration Flowers Pastel Wedding

Bridal Shower

  I really enjoyed illustrating the flowers for this cute little bridal shower invitation for a client, Sarah, who was planning the event for her friend. I coloured the image using sharpies, and muddled with it in photoshop to give it more of a soft, pastel look.   If you’d like something like this for your bridal […] Read more…

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