CLIENT: Generic Publications – Harvey Norman Australia

JOB NAME: “It’s All About Giving This Christmas” Electrical (24 page) and Technology (40 page) Catalogues, and supporting Campaign.

DATE: December 2014

DESCRIPTION: Harvey Norman took a new approach to their christmas campaign this year. Moving away from their usual hard-sell, classically christmas based design, this years campaign introduced flat-lay and staged photography and a motivational ‘gifts for…” approach to make the difficult decision of gift-buying easier and inspiring for their customers.

My role in this job started with pitching the original creative idea to the client, briefing and overseeing the photography shoots, and working alongside and instructing a team of graphic artists who laid up the catalogues. I was also responsible for most of the post-production illustrations that overlay the photography and was involved in the process up until sign off in pre-press. It was a big job, working over several weeks. The creative concept was then applied to online, press and in store advertising, creating a wonderfully rounded and neat campaign for the busy christmas retail period.


Images of the two catalogues produced can be seen below. Click for larger view. Please note, the offers in these catalogues are expired and are no longer available in store or online.


Elec 00 Elec 01 Elec 02 Elec 03 Elec 07 Elec 06 Elec 05 Elec 11 Elec 10 Elec 08 Elec 09 Elec 04


Tech 00 Tech 02 Tech 01 Tech 05 Tech 10 Tech 12 Tech 06 Tech 08 Tech 04 Tech 03 Tech 17 Tech 16 Tech 14 Tech 13 Tech 11 Tech 09 Tech 07 Tech 19 Tech 15