CLIENT: Generic Publications – Harvey Norman Australia
JOB NAME: Fathers Day Small Appliances Catalogue
DATE: August 2013
DESCRIPTION: This was the first catalogue I team-lead for Harvey Norman Australia in my current role at Generic Publications. I designed the creative for the catalogue, working off a brief from the client and the suggestion of a ‘nautical’ theme or colour scheme. My creative was then used by the designer to lay up the catalogue and I oversaw the process through to pre-press and production. The same creative was then applied across other print and web media and point-of-sale for the Fathers Day 2013 campaign.