CLIENT: Generic Publications – Harvey Norman Australia

JOB NAME: Fathers Day Small Appliances Catalogue

DATE: August 2013

DESCRIPTION: This was the first catalogue I team-lead for Harvey Norman Australia in my current role at Generic Publications. I designed the creative for the catalogue, working off a brief from the client and the suggestion of a ‘nautical’ theme or colour scheme.  My creative was then used by the designer to lay up the catalogue and I oversaw the process through to pre-press and production. The same creative was then applied across other print and web media and point-of-sale for the Fathers Day 2013 campaign.

 

FATHERS DAY-1

FATHERS DAY-2

FATHERS DAY-3

FATHERS DAY-4