Generic Publications

Australasian Catalogue Awards


I haven’t worked at Generic Publications for some months now, but a few weeks ago the Australian Catalogue Design awards were held in Melbourne and a few of my catalogues from my GP days were finalists. No winners, but it’s always lovely to be though of! My catalogues were finalists in Sports & Fitness and […] Read more…

Retail Catalogue Print Design

It’s All About Giving – Christmas Campaign 2014

CLIENT: Generic Publications – Harvey Norman Australia JOB NAME: “It’s All About Giving This Christmas” Electrical (24 page) and Technology (40 page) Catalogues, and supporting Campaign. DATE: December 2014 DESCRIPTION: Harvey Norman took a new approach to their christmas campaign this year. Moving away from their usual hard-sell, classically christmas based design, this years campaign introduced flat-lay […] Read more…

Retail Catalogue Graphic Design

What’s Been Happening at Work?

Following the new direction we took for Mother’s Day, this catalogue for Harvey Norman’s 2014 Father’s Day campaign aims to inspire customers by showcasing our nicest and finest gift selections for Dad. Working with an account coordinator and our creative director, I was the solo designer on this project which was printed and distributed in […] Read more…